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Color Art Fresh is its first ammonia-free and PPD line.
April 16, 2024
By: Lianna Albrizio
Associate Editor
Scruples Haircare, part of the Beauty Elite Group, has launched of its new Color Art Fresh line, its first ammonia-free and PPD line. “These ingredients are a stylist's dream,” said Scruples CEO Bahira Shami. “From mango to lotus flower, we’ve incorporated these groundbreaking additions to our Color Art Fresh color line to create stunning and nourishing results every time that will leave the customers craving more. It's a blend of beauty and health, redefining salon experien...
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